Sunday, November 8, 2009

State of the blogosphere report 2009

Technorati has released its "State of the blogosphere" report over five segments. Surveying bloogers since 2004, this study documents who is blogging, their motivations to blog (personal satisfaction is rated as one of the primary reasons to blog), and how bloggers go about blogging for a living with respect to parameters such as frequency of updates, ans posts per unit time. Pertinent here is the fact that  when rating blogging frequency by Technorati Authority (a measure for how authoritative the blog/blogger is as determined by Technorati), high authority bloggers posted nearly 300 times more than lower ranked bloggers. This report also discusses revenure generation and monetization activities in detail. Understanding these findings can go a long way toward unbderstanding the political impact of discursive practices such as blogging and microblogging.


Check out this report here

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